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EDC
Book Coaching and Online Seminars
Good branding is the product of a clear vision, and nobody knows more about
vision than authors and small business owners. But, with limited resources,
creating a brand identity can be tricky. Fortunately, building brand awareness
on the Internet doesn't need to take a lot of money or resources. EDC Creations
has several coaching options to help you chart your course into branding YOU and
your company. If you are a published author---you have a company! Let us help
you take that company to the top of the heap.
Branding is the process of establishing a customer's viewpoint about a company
or product. A full brand creation can make a difference in the way potential
buyers view your venture. EDC Creations starts each coaching session by getting
to know you and where you are in your plans. The foundation of our coaching
sessions and seminars is talking, talking and more talking. The best thing about
our sessions are they take place from your home!
Our publicity team begins each coaching campaign with a strategic brainstorming
session to discuss competitive titles, author positioning, campaign messaging,
potential target markets, target media, and tactical marketing and promotions
timelines. With this valuable input, the assigned campaign manager begins to
formulate a comprehensive strategic plan and budget, that guides the course of
the entire campaign. We look to our authors and publishing clients for
suggestions and input, and our clients retain final approval of the strategic
plans for their campaign. We are there to do as little or as much as you need.
To assist authors, business owners and
publishers in launching their business in this Web 3.0 society, we offer several
coaching packages.
Introduction to Book Marketing and Promotions Seminar
One time, non-refundable fee of $150.00
Topics of Discussion
::: 2 hour conference call with ebook support
::: What is book marketing, branding, and how do you get started.
::: What does the term Web 2.0 mean and what are the tools.
::: Establishing Publicity Plan, Marketing Plan and Marketing Budgets.
::: Establishing your personal foundations for book promotion.
Individual Pay-As-You-Go Book Coaching
Sessions
Each session can be purchased separately for
$150.00 per session.
Topics of Discussion
Coaching Session 1: Creating a book promotion plan that produces results.
Coaching Session 2: Gathering endorsements, testimonials, and book reviews.
Coaching Session 3: Creating a website that earns you and your book credibility.
Coaching Session 4: Attracting media coverage online and offline.
Coaching Session 5: Promoting your title to genre specific book clubs and
bookstores.
Coaching Session 6: Enlisting Internet organizations that cater to your target
audience.
Coaching Session 7: Using the power of the Internet to generate demand for your
book.
Coaching Session 8: Approaching non-traditional retailers to expand your book
sales.
Coaching Session 9: Organizing regional author tours and virtual book tours.
Coaching Session 10: Selling your book to corporations, network groups and/or
schools.
Coaching Session 11: Creating strategic alliances with businesses that serve
your audience.
Coaching Session 12: Using guerilla marketing techniques to generate book sales.
If you would like to send payments by mail, we only accept cashier's
checks. No personal checks accepted for services. All personal checks
will be returned. Make all checks payable to Ella D. Curry. When sending
payments by mail, please include the personal contact information in a
coverletter.
Mail
all cashier's checks to:
Ella D. Curry, EDC Creations
PO Box 7794
Langley Park, MD 20787
Note:
A representative will email you at the PayPal address that you made the
payment from with further instructions. If this PayPal address is not your
main email address, make sure you check out that account for our message.
Service will begin after the transaction are completed and all checks cleared.
Thank you for contacting us to help you promote your book or business to new
levels.
12-Week All Inclusive Coaching Session
EDC Creations offers a one of a kind 12 week "New Author" coaching program that
provides you with the support, the accountability, and the acknowledgement that
you need to ensure that you are always on track as you generate demand for your
book. To help you succeed in your book promotion efforts, we will introduce you
to the world of book promotions and coach you on the most essential steps of
book marketing and promotions. Learning to master these key areas is crucial in
order to increase your chances of success in the competitive publishing
marketplace.
At the core of our book promotion services lies a program specifically designed
for the newly published author — our 12-week book-promotion coaching program.
The goal of this program is to level the playing field for new authors who may
not have a sense of direction. We also offer small press publishers this
coaching package for their new clients, as well.
The fee for this fantastic service is a economical $800.00.
If you would like to send payments by mail, we only accept cashier's
checks. No personal checks accepted for services. All personal checks
will be returned. Make all checks payable to Ella D. Curry. When sending
payments by mail, please include the personal contact information in a
coverletter.
Mail
all cashier's checks to:
Ella D. Curry, EDC Creations
PO Box 7794
Langley Park, MD 20787
Note:
A representative will email you at the PayPal address that you made the
payment from with further instructions. If this PayPal address is not your
main email address, make sure you check out that account for our message.
Service will begin after the transaction are completed and all checks cleared.
Thank you for contacting us to help you promote your book or business to new
levels.
The $800.00 fee
includes the following services:
Strategy Development
Our publicity team begins each coaching campaign with a strategic brainstorming
session to discuss competitive titles, author positioning, campaign messaging,
potential target markets, target media, and tactical marketing and promotions
timelines. With this input, the campaign manager formulates a comprehensive
strategic plan and budget, that guides the course of the entire campaign. We
look to our authors and publishing clients for suggestions and input, and our
clients retain final approval of the strategic plans for their campaign.
Introduction to Book Marketing and
Promotions Seminar
::: 2 hour conference call with ebook support
::: What is book marketing, branding, and how do you get started.
::: What does the term Web 3.0 mean and what are the tools.
::: Establishing Publicity Plan, Marketing Plan and Marketing Budgets.
::: Establishing your personal foundations for book promotion.
Weekly Coaching Sessions
Coaching Session 1: Creating a book promotion plan that produces results.
Coaching Session 2: Gathering endorsements, testimonials, and book reviews.
Coaching Session 3: Creating a website that earns you and your book credibility.
Coaching Session 4: Attracting media coverage online and offline.
Coaching Session 5: Promoting your title to genre specific book clubs and
bookstores.
Coaching Session 6: Enlisting Internet organizations that cater to your target
audience.
Coaching Session 7: Using the power of the Internet to generate demand for your
book.
Coaching Session 8: Approaching non-traditional retailers to expand your book
sales.
Coaching Session 9: Organizing regional author tours and virtual book tours.
Coaching Session 10: Selling your book to corporations, network groups and/or
schools.
Coaching Session 11: Creating strategic alliances with businesses that serve
your audience.
Coaching Session 12: Using guerilla marketing techniques to generate book sales.
The heart of the 12-week program consists of a reference ebook, 5 Internet Seminars and
12 email sessions facilitated by Ella Curry and guest speakers, where you and
fellow authors will be taught one building block of book promotion every week.
In addition, you will receive email references with each Coaching Session, which
contain exercises and reference articles that you will use to enhance your
day-to-day book-promotion activities.
The web seminars are complemented with bi-weekly, one-on-one calls with Ella to
assess your progress and to answer any questions that you may have, and also to
exchange ideas and successful strategies pertaining to just your book. These
sessions are 1-hour long, by appointment only. If you need more personalized
help, you can even book additional one-on-one phone sessions with Ella at $75.00
per hour.
In the end, it’s up to you, as the author, to spread the word about your book but
with our unparalleled support and resources, we’ll make sure that you are
equipped with the best tools, support, and know-how to be successful in
generating demand for your book.
There is a one time non-refundable fee for this exclusive
coaching package of $800.00. You will be provided with a Author's Publicity
Plan, complete with references, distribution lists and a press kit for your
book. Contact Ella today to start your journey to success:
elladcurry@edc-creations.com.
Publishers, you may purchase this same package for 5 of your
clients at one time for a reasonable price. Contact Ella today to discuss the
proposal.
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