EDC Creations
Creations That Leave
a Lasting Impact!
What is Corporate Identity
Packages to fit all
budgets! We love
the small business.

Corporate identity is the image used by a company which is designed to
portray the company's identity, aims and objectives. Corporate identity is
demonstrated by branding and trademarks. Corporate identities were
initiated by the philosophy of the common ownership of organizations. This
philosophy is manifested in a distinct corporate culture.

While still a lot of companies believe that identity is simply a matter of logos,
or even worse, they think the logo is the image, the notion of corporate
identity has become a fundamental part of the differentiation strategy of a
company.

In order to have an efficient corporate identity is necessary to know the target
audience, to foresee their feedback, and to establish a connection with the
recipient, in which the object, language and content must be clear and correct.

The corporate identity is necessary as an element of differentiation in markets
that are increasingly saturated by unspecified products whose consumption
many times depends on an emotional or affective response. Through a good
corporate image, companies can get a good average of sells, increase their
revenues and become widely known.


Forms of corporate identities
Corporate identities can be in the form of logos, trademarks, etc. subjected
to proper designing. This includes the color palettes, page layouts, type faces
and other such methods that identify the corporation in the market.


Parts of corporate identity
Corporate identity has become an important tool for the promotion of
corporate culture and companies. It is considered to be composed of the
following parts:

  • Corporate design (logos, uniforms)
  • Corporate communications (advertisements, public relations,
    information, commercials)
  • Corporate behavior (internal values, norms)


We are willing to guide you and help you with every fundamental procedure
to develop an efficient corporate identity. We are aware that nowadays
market is very competitive and that a good corporate image is important to
set values and to gain more clients. You must know that having an impressive
logo as a corporate image is not enough. A personal identity is needed.

This identity is the conjunction of your history, ethic and philosophy of work.
But it is also the result of the everyday conduct of the company and the rules
that govern it. The organizational identity is the group of features, values and
beliefs with which the company or organization identifies and differentiates
from the rest.

Corporate identity is the group of pieces, aspects, ideas, methods and
techniques that your brand needs to be identifiable. Your company’s
corporate identity can be formed by many of the pieces that form a
communicational style: logo, letterhead, business cards, envelope, folder,
inserts, etc.


Back to Branding >>>>