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Interview Material for Ella D. Curry of  EDC Creations


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Welcome to our website, and thank you for taking the time to learn more about Ella D. Curry and our firm. Since 2000, EDC Creations, has represented both individual and corporate clients around the country by offering top-quality marketing services, website and image development, event consulting and social media publicity. Applying rigorous energy, experience, and resourcefulness to every project we accept, our team members are dedicated to your success.  We have the experience, equipment and expertise to make sure that hiring EDC Creations is the last thing you have to do before the responses start rolling in from all your new found fans.

EDC Creations and its owner Ella D. Curry, can help you breathe new interest and strength into your company. Our creations leave a lasting impact!  EDC Creations can enable you to find, attract, retain, and grow new business with increased effectiveness and reduced costs. We combine marketing promotions, creative web development and professional social media networking  with leading-edge Web 3.0 technologies to create marketing communications solutions that exceed expectations and deliver greater customer service for your company.

Our Vision

At EDC Creations every client is vital to us and our community. Your success and ours are truly dependent on each other. Without your support, we cannot deliver the information and resources that are so important to millions of people who read in the world.  Our vision is to build the most successful network of readers, authors and publishers by bringing together the talents, efforts, and relationships necessary for a greater collective success. 

We will give our all in order to help our clients meet any challenges they might face by developing
innovative programs that really work, with the audience we have come to know and love.

Through the ups and downs of these trying times, our partners and loyal supporters have stuck together and have emerged as industry leaders in building rich, credible, and inviting communities for people around the world, and from all walks of life, whatever their interests and lifestyles. We strive to continue to bring you the most stimulating content on the web.

 



Join me as we learn more about Ms. Ella D. Curry, president of EDC Creations and what she is planning for  authors, community leaders and the changing face of literacy now and for years to come. Below you will find interview questions and biographies in different lengths to use for your blogs or media platforms. Take whatever you need to conduct your showcase on EDC Creations. You may adjust the questions, but you can not change or alter Ella's answers. 

We appreciate your support by sharing the news about Ella and EDC Creations. Please email a link to your interview or blog post to the director of marketing at:  
K. Botts-   marketing@edc-creations.com 

Follow Ella online at the following links: 

 

Hire Ella for Your Next Big Event  
Book clubs, Ella D. Curry owner of EDC Creations can be hired to speak at your next conference, civic meeting, corporate group or to facilitate workshops.  Fees to speak at events begin at $350.00 per hour plus lodging and transportation, if overnight stay is necessary.

Ella D. Curry will take part in online seminars and workshops at a flat fee of $199.00 per hour. Email Ella to request her to speak at your next event at:  elladcurry@edc-creations.com

 

 

 




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Ella D. Curry Biographies in Three Word Counts

Short Bio
Ella D. Curry has 20+ years of marketing and public relations experience. In 2000, she launched her first business as an event planning firm. Five years later, EDC Creations expanded into a literary promotion and marketing company, offering  authors opportunities to introduce their books to thousands of eager readers. Her company's database of loyal book readers is at 165,000 and growing, giving EDC Creations a direct connection with the readers and publishers.

In addition to the Black Authors Network (BAN) radio show, Curry also publishes the Black Pearls Magazine, through which she has interviewed top-selling authors and change agents such as: Dr. Maya Angelou, Alexis M. Herman former U.S. Secretary of Labor, Haki R. Madhubuti, Sonia Sanchez, social activists Dr. Dorothy Irene Height and Jayne Cortez, social psychologist Wade W. Nobles, Olympian Devon Harris, children's book legend Eloise Greenfield, and Dr. Bernard Walker former US astronaut.

Widely recognized as a leading expert on Internet book promotion Ella is asked to speak and/or moderate panels at literary events and conferences across the nation. EDC Creations coaches the audience on how to capitalize on what they already have in place. The most important thing that EDC Creations does for their clients is bring out their strengths and weaknesses and address both in the most productive manner.

Ms. Curry lives in Maryland with daughter and partner.  As her entrepreneurial spirit guides the way upward, she continues to involve herself in challenging, life enhancing projects. If you would like more information, you may reach her via email at: elladcurry@edc-creations.com or visit the parent website at: www.edc-creations.com.


Longer Bio
Ella D. Curry is the president of EDC Creations Media Group. She brings more than twenty-five years of PR and marketing experience to clients in film, music, publishing and corporate event planning. Her expertise, as well as her love for all things literary has earned her a reputation as a respected leader in the publishing/marketing industry. 

Widely recognized as a leading expert on African American Internet book promotion she is asked to speak and/or moderate panels at literary events and conferences across the nation. Her client list reads like the Who's Who Elite of publishing and with good reason. EDC Creations uses the latest technology and proven business models to create golden success behind every project and book she launches into the world!

EDC Creations is the parent company of the Sankofa Literary Society, the Black Authors Network Radio Show and Black Pearls Magazine. The Sankofa Literary Society empowers independent and/or self-published authors through mentoring programs. The popular Black Authors Network radio program offers new authors a chance to showcase their books to thousands of international readers weekly. Black Pearls Magazine, is an online literary destination for thousands bookclubs and social network fans around the globe.

As the host of award-winning BAN Radio Show and editor of Black Pearls Magazine, Ella has interviewed award winning authors, celebrated journalists, and community leaders such as: the legendary Dr. Maya Angelou, Alexis M. Herman former U.S. Secretary of Labor, The View's co-host Sherri Shepherd, Pulitzer Prize winning columnist Leonard Pitts Jr., New York Times bestselling authors Walter Mosley, Kimberla Lawson Roby, Mary Frances Berry, Brenda Jackson, Mary B. Morrison, Francis Ray, Wahida Clark and Mary Monroe.

In addition to interviewing change agents, she has showcased such top selling authors as: Sue Monk Kidd, Dr. Daniel Black, Dr. Cornell West, Paula Giddings, Haki R. Madhubuti, Marita Golden, Dr. Lakesia D. Johnson, Sonia Sanchez, social activists Dr. Dorothy Irene Height and Jayne Cortez, social psychologist Wade W. Nobles, Olympian Devon Harris, children's book author Eloise Greenfield, and Dr. Bernard Walker former US astronaut. 

While providing media coverage for the Congressional Black Caucus Author's Pavilion and Book Expo America for the last five years, Ella has found that interviewing profound community leaders shaped her own life and business. She has interviewed and learned from: Dr. Julianne Malveaux, political commentator and 15th president of Bennett College, award-winning journalist Gwen Ifill, Dr. Brenda Greene, Exec. Dir. of the Center for Black Literature, Medgar Evers College, Annette Gordon-Reed, and American historian and Harvard Law School professor, MC Lyte, BET Lifetime Achievement Award winner, and Lynn Richardson, the The Mortgage Guru and leader of MC Lyte's Hip Hop Sisters Foundation.

Ella D. Curry has also interviewed award-winning actors and actresses such as Hill Harper, Queen Latifah, Jennifer Hudson, Dakota Fanning, Tristan Wilds, Tanya Wright, Tyrese Gibson,  Bern Nadette Stanis, Pam Grier, Winter Ramos of Love & Hip-Hop NY and international, motivational speaker Lisa Nichols from the Secret DVD. She has also been honored with interviews with musical artists jazz great Ron Carter, Ledisi, MC Lyte, and the celebrated drummer Cora Coleman-Dunham. 

Ms. Curry lives in Maryland with daughter and life partner. When she's not working, she loves to travel, write short stories, and chatting in Internet groups with her international group of friends. As her entrepreneurial spirit guides the way upward, she continues to involve herself in challenging, life enhancing projects. If you would like more information or have comments, you may reach her via email at: elladcurry@edc-creations.com or visit the parent website at: www.edc-creations.com.

Full Bio for Media Sources and Features
EDC Creations is the parent company of the Sankofa Literary Society, the Black Authors Network Radio Show and Black Pearls Magazine, a AALAS award-winner. With a combined reach of potentially 400,000 readers per week, the Black Pearls Magazine, BAN Radio Show and the Sankofa Literary Society are keeping readers well informed on what’s on the book shelves!

Ella brings more than twenty-five years of PR and marketing experience to clients in film, music, publishing and corporate event planning.  Widely recognized as a leading expert on African American Internet book promotion she is asked to speak and/or moderate panels at literary events and conferences across the nation. Her client list reads like the Who's Who Elite of publishing.

The popular BAN Radio Program offers a diverse group of international authors a chance to showcase their books to thousands readers weekly.  BAN Radio reaches more than 118,000 readers per week via newsletter and has produced 24,500 downloads per featured show.  The syndicate feed reaches thousands per week.  As the host of award-winning BAN Radio Show and editor of Black Pearls Magazine, Ella has interviewed award winning authors, celebrated journalists, and community leaders such as: the legendary Dr. Maya Angelou, Alexis M. Herman former U.S. Secretary of Labor, The View's co-host Sherri Shepherd, Pulitzer Prize winning columnist Leonard Pitts Jr. Also, New York Times bestselling authors Walter Mosley, Kimberla Lawson Roby, Mary Frances Berry, Brenda Jackson, Mary B. Morrison, Francis Ray, and Wahida Clark.

In addition to interviewing change agents, she has showcased such top-selling authors as: Sue Monk Kidd, Dr. Bernard Walker former US astronaut, Dr. Daniel Black, Dr. Cornell West, Dr. Sampson Davis,  Paula Giddings,  Sonia Sanchez, social activists Dr. Dorothy Irene Height and Jayne Cortez, Olympian Devon Harris, children's book author Eloise Greenfield, and  Flo Anthony host of  the syndicated radio shows "Gossip On The Go With Flo" and "Flo Anthony's Big Apple Buzz.  

The Sankofa Literary Society consists of authors, librarians, 80 established bloggers, 42 nurses, 15 independent bookstores,  45 reviewing bookclubs and  has over 2,700 members online and offline in total, with 877 of those members coming from bookclubs or established reading groups.  Quarterly the SLS publishes the popular TOP 100 BEST BOOKS lists. Each summer the SLS hosts the annual Chocolate Socials which brings more than 400 readers and authors to Atlanta, GA and New Orleans, LA for the private literary events.


Black Pearls Magazine, is an award-winning (AALWS) online literary destination for thousands bookclubs and social network fans around the globe. Black Pearls Magazine has more than 79,000 subscribers. BPM also has 165,000 loyal newsletter readers. The newsletter click through rate is at 81% as of August 4, 2013.  Ella D. Curry, the editor-in-chief, has interviewed award-winning actors and actresses such as Hill Harper, Queen Latifah, Jennifer Hudson, Dakota Fanning, Pam Grier, Tristan Wilds, Tyrese Gibson,  Bern Nadette Stanis, and international motivational speaker Lisa Nichols from the Secret DVD.

While providing media coverage for the Congressional Black Caucus Author's Pavilion and Book Expo America for the last 5 years, Ella has found that interviewing profound community leaders shaped her own life and Black Pearls Magazine. She has interviewed and learned from: Dr. Julianne Malveaux, political commentator and 15th president of Bennett College; award-winning journalist Gwen Ifill; Dr. Brenda Greene, Exec. Dir. of the Center for Black Literature, Medgar Evers College; Annette Gordon-Reed, American historian and Harvard Law School professor; MC Lyte, BET Lifetime Achievement Award winner; and Lynn Richardson, the Mortgage Guru and leader of MC Lyte's Hip Hop Sisters Foundation.

Ms. Curry lives in Maryland with daughter and life partner. When she's not working, she loves to travel, write short stories, and chatting in Internet groups with her international group of friends. As her entrepreneurial spirit guides the way upward, she continues to involve herself in challenging, life enhancing projects. 

If you would like more information or have comments, you may reach her via email at: elladcurry@edc-creations.com or visit the parent website at: www.edc-creations.com. Visit Ella Curry’s Media Room:  http://www.edc-creations.com/ellacurrymedia.htm

 

 



 

Interview Questions with Answers from Ella Curry

 

Tell us about yourself and your favorite things.
Ella:  My name is Ella D. Curry and I’m a book addict; hooked on reading books of all types. I live in Maryland with daughter and partner. When I’m not working, I love to travel by train so I can see America, write short stories for my eyes only and to hangout on the phone with friends. I collect elephants and angels and can't quit eating cheesecake!  But, I guess you would like to know more about the business side of Ella, so here we go! 

In 2000, I launched a event planning firm, turning one of my passions into a profitable sideline business. Years later, it became EDC Creations, when I expanded into a branding and marketing company. At that time, I  offered African-American and multi-cultural authors opportunities to introduce their books to thousands of eager readers. We have since grown to the point we offer services to authors of all races and cultures. I have spent the last 20+ years planning social events and providing marketing/ public relations to business owners. 

In addition to the Black Authors Network (BAN) radio show, I also publish Black Pearls Magazine, through which I have interviewed celebrities, astronauts, Olympians, sports and television personalities, as well as top-selling authors known worldwide. I think that is the best part of this journey!

I love sharing my knowledge of  Internet book promotion, so I’m asked to speak and/or moderate panels at literary events and conferences across the nation. It’s a lot of fun coaching my clients on how to capitalize on what they already have in place. The most important thing that I do for my clients is to bring out their strengths and weaknesses and address both in the most productive manner. My team captures the vision of our clients and helps to chart their course to the top-sellers circle! 

As my entrepreneurial spirit guides the way upward, I continue to involve myself in life enhancing projects. If you would like more information or have comments, you may reach me via email at: elladcurry@edc-creations.com or visit the parent website at: www.edc-creations.com.

 

What are some of your personal goals for this year?  Do you have any new projects?
Ella:  YES...we always have new projects at EDC Creations!  LOL.  We are working our way to public access TV this year.  We are also working on more teaching this year!  I will be teaching more social media networking classes.  More importantly, I want to work on our image in society.

I want to see a community Paradigm Shift - It's so easy for us to see the bad or the wrong in other people! I think sharing grief, anger, remorse, pain, fears and dread are sooo easy for us to just pour out upon any listening audience! My goal is to shine the spotlight on people who don't have a problem sharing positive energy, mutual admiration, and their cheerful moods! It's time for a SHIFT! It's time for us to stand up and cheer on the go-getters, the doers, the thought leaders and the REAL achievers! You with me??!


Tell us your name, your business title and a brief description of your business.
Ella:  I’m the owner of EDC Creations Media Group. EDC Creations is an award-winning marketing and branding company specializing in Internet promotional campaigns. We provide PR services for authors, small business owners and non-profit organizations. We develop and implement marketing programs that have a significant impact on customers and provide measurable results for our clients. We offer a pre-publication service that is customizable to any genre or publishing house for a very competitive price, especially when you have a tight budget. 

EDC strives to create a unique online experience for each of their clients, as well as the readers. We are the publisher for Black Pearls Magazine,  the SLS Top 100 Books List  and the founder of the Black Authors Network Radio Show (BAN Radio), as well as the founder of the Sankofa Literary Society.

Do you have different levels of PR services at EDC Creations and if not what are your costs and contract duration? 
Ella: 
You can view all of our services and the fees here: http://www.edc-creations.com/publicity.htm
Yes, we offer various packages for new authors, seasoned authors and small business owners. EDC Creations and our partners are proud to provide authors with the most comprehensive selection of Web 3.0 marketing and promotion services in the industry today. 

We offer proven, cutting-edge approaches to online book promotion including virtual book launches, eblasts, blog tours, social networking, Amazon review campaigns, online media kits, blog promotion, article placement, and more. 

Thousands of people — educators, concerned parents, community leaders, authors, poets and publishers — devote their time and resources to presenting the reader with great books! However, too many outstanding books do not get the attention and reader support that they deserve. It is our mission to connect readers with these hidden gems and bring them books that will change their lives. 

How is your media reach for BAN Radio Show and Black Pearls Magazine? 
Ella:  EDC Creations is the parent company of the Sankofa Literary Society, the Black Authors Network Radio Show and Black Pearls Magazine, a 3 time AALAS award-winner. With a combined reach of potentially 400,000 readers per week, the Black Pearls Magazine, BAN Radio Show and the Sankofa Literary Society are keeping readers well informed on what’s on the book shelves!

Black Pearls Magazine, is an award-winning (AALAS) online literary destination for thousands bookclubs and social network fans around the globe. Black Pearls Magazine has more than 79,000 subscribers. BPM also has 165,000 loyal newsletter readers. The newsletter click through rate is at 83% as of Jan. 4, 2017. Ella D. Curry, the editor-in-chief, has interviewed award-winning actors and actresses such as Hill Harper, Queen Latifah, Jennifer Hudson, Dakota Fanning, Pam Grier, Tristan Wilds, Tyrese Gibson, Bern Nadette Stanis, and international motivational speaker Lisa Nichols from the Secret DVD.

The popular BAN Radio Show offers a diverse group of international authors a chance to showcase their books to thousands readers weekly. BAN Radio reaches more than 118,000 readers per week via newsletter and has produced 24,500 downloads per featured show. The syndicate feed reaches thousands per week. As the host of award-winning BAN Radio Show, Ella has interviewed award winning authors, celebrated journalists, and community leaders such as:   the legendary Dr. Maya Angelou; Alexis M. Herman former U.S. Secretary of Labor;  The View's co-host Sherri Shepherd; Pulitzer Prize winning columnist Leonard Pitts Jr.; social activists Dr. Dorothy Irene Height, Sonia Sanchez and Jayne Cortez; as well as Dr. Bernard Walker former US astronaut. Also, New York Times bestselling authors Sue Monk Kidd, Walter Mosley, Kimberla Lawson Roby, Brenda Jackson,  Mary Frances Berry, Brenda Jackson, Mary B. Morrison, Francis Ray,  Leonard Pitts Jr. and Wahida Clark.

The Sankofa Literary Society consists of librarians, 80 established bloggers, 15 independent bookstores, 45 reviewing bookclubs and has over 2,700 members online and offline in total, with 877 of those members coming from bookclubs or established reading groups. Quarterly the SLS publishes the popular TOP 100 BEST BOOKS lists. Each summer the SLS hosts the annual Chocolate Socials which brings more than 400 readers and authors to Atlanta, GA and New Orleans, LA for the private literary events.


What separates you and your firm from the competition?
EDC:  EDC Creations stands out among our competition because we use technology to help us reach millions of readers without actually being in the room with them. Our Stand Up and Stand Out Campaigns are highly successful because they are founded on strong relationships with our partners. Our publicity campaigns are designed to heighten national attention and raise consumer awareness for the featured book, its message and the author. 

We don’t just sell the book, we sell the message within! We work with media sources online and offline to turn our authors into newsmakers and trendsetters. Our relationship with the nation’s bookclubs, adds to the power to offer readers educated and entertaining information about the platform behind each featured book. 


What online marketing steps have you found works well for authors?
Ella:  Online marketing success is based on how serious the author is about having their story told, plain and simple. If the author is not going to be front and center in the campaign, it's going to be a hard road. If the author is serious about the campaign, has the funds to see it through and is willing to network with their potential readers, the sky is the limit!  Here are a few simple steps:

1. Sit down and structure a sound publicity plan and marketing budget.
2. Look at your plan and break down the steps it takes to make it happen.
3. Create dynamic relationships with the target audience BEFORE you need them.
4. Sell the messages within your book and not just the synopsis of the book.
5. Create a strong presence online that will follow you to offline events and signings.
6. Your brand should stand for something. Use your author platform to attract readers.


What advice would you offer to someone whose book is about to be released?
Ella:  Your books need a unique campaign behind it to make it stand out. Find the ONE thing that means the most to you and the ONE message that stands out in the book and sell it!  Readers should be influenced by the value your book will offer them. Stand on this platform and embrace the feedback good or bad. Never, ever, lower your standards to sell a book!

Use a diverse selection of tools and networks to reach the readers. Announce the release of the book in audio, video and through popular apps on the social media networks. Reach out to your close network of followers and recruit about 20 YOUbassadors—people who will help to promote your book in their network. Run contests and hold giveaways on the social media networks to capture the attention of your followers. Most importantly, be visible and vocal in the areas your target audience frequents the most.

What advice would you offer to someone who wants to make a career of writing?
Ella:  Keep your pride, stand by your convictions, by all means, keep giving us that phenomenal literature—but recognize greed is causing the most problems in our society period!  Don’t get caught up in the hype. It takes years to build up a loyal following for most authors, you won’t become the next E.L. James or Brenda Jackson overnight. Set realistic goals and continually study the craft of writing. Be proud of your accomplishments and don’t emulate the success of others to the point it’s annoying.  

Learn to work smarter, not harder! Keep up with technology so that you can use tools to reach more people, with fewer steps. You will appear to be in a thousand places with a few select postings!  If you don’t have the savings or a clear plan to making enough money to take care of you and your family, continue to work a 9-to-5. There is NO shame in having a way to support yourself while you write the next top-selling book! 

Let's talk about creativity. What advice do you have for new authors and those about to release a new blog or discussion group on harnessing their creativity?
Ella:  BE AN ORIGINAL! The one thing that I hear the most in my coaching sessions is the request to be promoted like some other fabulous author on my client list! When I ask why, the new author will start to list the many accomplishments of their favorite author and start to talk about money.

Every time I will say, "Through the power of your own hard work, and fantastic ideas, will come this same celebrity status! You have NO idea the struggle, sacrifices and history that created the person you see and admire. You might not want to sell that same pound of flesh to be famous! We all have our own truths! Live out yours! Only YOU are responsible for your own success and only you are responsible for your literary landscape! You can't rent that space from others!"

I share this quote in almost all of my FIRST coaching sessions with clients. “Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation.” ― Oscar Wilde

MY ADVICE TO THE NEW AUTHOR: Be yourself! Be original! Find a way to reach your readers, that brings out your best qualities! Don't become a caricature of another author who has put that skin in to be #1! We all have a season, work on planting your seeds and anticipating your own harvest!



What five mistakes do you see authors doing with their online marketing?
Ella:  Most of the authors I see online have clearly taken coaching classes or they are watching the reaction of readers to other authors, because I don’t see as many mistakes as I saw a few years back. The biggest mistake I see with authors marketing online is over-communicating by sharing too much personal information. I see alot of totally irrelevant and inappropriate content shared with readers. Readers view authors as celebrities and rock stars! Sometimes this perception is ruined by the “true colors” being presented daily. Here are a few mistakes I see in online marketing: 

1. Expecting to be an overnight success and whining in public about other authors who are rich and famous. Complaining about the lack of recognitions is not a good look! Fortify your relationship with readers by creating a brand they can trust and respect! Always sharing the dark side of publishing could have an adverse effect on the book sales. 

2. Using adjective that are not true and do not fit your work. How are you a bestselling author, with your first book that came out last month?!  How is your radio show the best radio show on the airwaves when you have only been on air for two weeks?!  Just be yourself and let your accomplishments speak for themselves. Let your readers lift you up! You would be surprised at how many people will celebrate your growth and eventual success!  Realize that in this day and age, it's very easy to spot the influencers and the flossers!

3.
I see a lot of authors marketing to a demographic, not a niche. No book is meant for all readers, I’m sorry but it’s a fact. Find the people who are interested in a particular message in your book or the specific genre of your book and create a relationship with this audience. For instance, if you are writing a Paranormal Romance, that might not attract all readers, but there are awesome blogs and reading groups dedicated solely to this category of books! 

4.
I find that authors are so busy trying to tell readers that they have a book that they don’t spend enough time getting to know the followers. On the social media networks, it is better to talk with the readers, than to throw blurbs at them! Ask readers questions; listen to the answers. Discuss the topics that make up your book, in order to capture their attention. Build up a database of followers that will support you book after book. Start with a monthly newsletter that shares your news as well as articles that will add value to the reader’s life.

5. Neglecting their social presence by not being consistent. Authors can’t build a strong brand by taking frequent vacations. Not updating or maintaining their website is another no-no. Facebook profiles are not as secure as your own website. Also, it’s far more professional to operate from your website. It is your control center and should have everything the media or reader would need to find you.



What has been the biggest challenge you’ve faced as a business owner?
Ella:  My biggest challenge at the moment is answering all of the emails that come into my organization. Follow-up is one of the most important actions any business owner should perfect. One of my other challenges is getting people outside of African American literary world to realize that I promote books from all races and cultures. I think the titles of my companies are misleading to those outside of the AA community. I’m rebranding my entire company to fix the issue. 


Who was the first author you ever met?
Ella:  When I first started working at Karibu Bookstores, the first author I met in person was Tavis Smiley. He was there promoting The Covenant with Black America. I actually designed the banners for this huge book signing and I still have it today…LOL. 


What can each of us do to encourage an appreciation of literature, education and learning amongst youth and adults?
Ella:  I suggest that we acknowledge our teen's mature interests in what’s around them. Look for ways to acknowledge the emerging adult by suggesting adult reading that they can handle. Let them read sports magazines, appropriate fashion and entertainment magazines, etc. In order to get teens to read, let them view reading as a pleasure, so that they will see the value. We can furnish our homes with a variety of reading materials, even use digital readers like the Kindle Fire. I leave books, magazines, and newspapers around that have material attractive to my teen. In AJ’s world, she will read about her hip-hop stars, crime thrillers, and anything mystical…LOL.


What legacy do you think currently published books will leave on readers, 50 years from now?
Ella:  Every generation leaves their mark on the literary landscape. I think the books written today will show future readers the diversity in our written word; the struggle, told from our perspective will stand out more because readers will be able to see themselves no matter their education level or economic status; our true history will be told from our own experts and educators and the readers will have a view of our independence and passions without censorship. This time around “the revolution” is definitely televised! 


Oprah always asks, what do you know for sure?

Ella:  I know for sure that books written by authors of color will always be around! I know for sure that we have come too far to go back. We will continue to be challenged, but we will continue to share our talents, our stories and our ability to prevail for years to come. We will continue to Give the Gift of Knowledge—by lending valuable insight into the concerns, passions and pressures of our people! 


What’s next for Ella Curry and EDC Creations Media Group?
Ella:  "What’s next for me, now that is a good question! I'm embarking on an entirely new venture after partnering with a company in London. Black Pearls Magazine is about to become international so it can promote American and international authors. I'm also becoming a motivational speaker to help women learn how to make life/career shifts (i.e. dealing with layoffs, children growing up and leaving home).

I am going to let God guide my path and go where he leads me. I choose to walk the path least taken, knowing that God is with me. Every day of my life is yet one more blessing! I wake up and the spirit takes me on my journey. My daily mission is to give back what has so freely been given to me--choices, the right to dream and the belief that I can do anything in his name. I would like to thank you for giving me this opportunity to share my history, experiences and company with your readers. It was a privilege to be interviewed by such a dynamic organization.

Ms. Curry, tell us about your early life and education.
EDC:  I grew up in the South, the Deep South. Diana Green, my great grandmother, Elizabeth Cook, my grandmother and first mentor, were my very first teachers, there after I continued my formal education at CACC Community College, University of Alabama, Birmingham, and later at the University of Maryland, University College. The lessons that I use daily in life did not come from my college education. They all come from my interaction with the PEOPLE God sent to guide and educate me. My angels come from all walks of life and bring about a myriad of curriculums for Ella Curry. 

My education continues daily as I meet people who share information or history I didn’t possess. My grandparents instilled me values and standards that no degree could ever out shine. With the simple basics in understanding “the golden rule”, I have grown so much more than a few letters behind my name. Common sense, a feeling of purpose and genuine compassion for your brothers and sisters can bring so much more success in life.

 

What influenced you to begin your EDC Creations Media? Were there any trials or struggles that led you to the place where you are now?
EDC:  Often times launching your own business is difficult and the expense that comes with owning your business can be overwhelming. In an effort to increase my income and to acquire health insurance, I went to work at Karibu Bookstores in Maryland as a buyer’s assistant. I quickly went from being just an assistant to becoming the New Submissions Manager, Sideline Buyer, Events Buyer and consultant to the Marketing department as well as to the Human Resources department. 

Working at Karibu was the catalyst for starting EDC Creations. My work at the bookstore opened my eyes to a world I never knew! The Black History that I “thought” I knew became a farce. Karibu exposed me to the classics, our classics, the bookstore enveloped me. Always an avid reader, I became obsessed with catching up with what our people were doing and all the achievements that had been denied me during a Southern education, in a predominately white high school and later college. 

I started EDC Creations Media Group because I saw a need in the industry in which self-published authors needed to look more business savvy so that they could compete with traditionally published authors. I knew self-published authors needed to come across as polished and ready for the big leagues. In order to educate others that were surely misinformed as I was, I knew I had to help the authors appear just as worthy as their counterparts published by the major houses.


Who are some of the people you have interviewed for Black Pearls Magazine and BAN Radio Show? Do you interview people outside of the literary world?

EDC:   As the host of award-winning BAN Radio Show and editor of Black Pearls Magazine, I have interviewed award winning authors, celebrated journalists, and community leaders such as: the legendary Dr. Maya Angelou, Alexis M. Herman former U.S. Secretary of Labor, The View's co-host Sherri Shepherd, Pulitzer Prize winning columnist Leonard Pitts Jr., New York Times bestselling authors Walter Mosley, Kimberla Lawson Roby, Mary Frances Berry, Brenda Jackson, Mary B. Morrison, Francis Ray, Wahida Clark and Mary Monroe.

In addition to interviewing change agents, I have showcased such top-selling authors as: Sue Monk Kidd, Dr. Daniel Black, Dr. Cornell West, Paula Giddings, Haki R. Madhubuti, Marita Golden, Dr. Lakesia D. Johnson, Sonia Sanchez, social activists Dr. Dorothy Irene Height and Jayne Cortez, social psychologist Wade W. Nobles, Olympian Devon Harris, children's book author Eloise Greenfield, and Dr. Bernard Walker former US astronaut. 

While providing media coverage for the Congressional Black Caucus Author's Pavilion and Book Expo America for the last five years, I  found that interviewing profound community leaders shaped my own life and business. As I worked, I  learned from: Dr. Julianne Malveaux, political commentator and 15th president of Bennett College, award-winning journalist Gwen Ifill, Dr. Brenda Greene, Exec. Dir. of the Center for Black Literature, Medgar Evers College, Annette Gordon-Reed, and American historian and Harvard Law School professor, MC Lyte, BET Lifetime Achievement Award winner, and Lynn Richardson, the The Mortgage Guru and leader of MC Lyte's Hip Hop Sisters Foundation.

What are your business goals for the next 3-5 years?
EDC:  In the next 3 years I want to see EDC Creations recognized by all 6 major publishers as the “go to company” for internet book promotions. In the next 5 years I hope to move EDC Creations to a corporate office and to hire 3-5 full time employees. Right now I use alot of temps. 

It has been on my goal list for years to take EDC to television. I’m currently taking classes and training for the production of a television show on public access TV. I so want readers around the world to know that books written by authors of colors are meant to be read by all readers! Once the TV show is launched, I think we will be able to create a more profound impact.


Do you have a motto, encouraging quote or bible verse you want to share?
EDC:  Here is one of my favorite quotes: “Make up a story... For our sake and yours forget your name in the street; tell us what the world has been to you in the dark places and in the light. Don't tell us what to believe, what to fear. Show us belief's wide skirt and the stitch that unravels fear's caul.” ― Toni Morrison, winner of Pulitzer Prize for Fiction-1988, Nobel Prize in Literature-1993 and Presidential Medal of Freedom-2012


Name one entity that you feel supported you outside of your family.
EDC:  I can’t name just one because I had two of best friends and partners who have made very generous contributions to the success of EDC Creations. Samuel Barclay and K. Botts have donated money, time, resources and total support for all of my endeavors. I could not operate this business without the unconditional support of my two best friends! 


What does “growth” mean to you?
EDC:  Growth to me means a person can see where they came from and celebrate where they are now. My past does not define my future. I am one who embraces change and can appreciate the evolution needed to move forward in business. I seek to take my development from a lower or simpler place to a higher place by creating sound relationships with those in my network. Having a clear understanding of the influences that held me back, helps me to steer away from repeating the same mistakes or falling into the same traps—that’s growth in my world! 


What does “challenge” mean to you? 
EDC:  It means I’m about to take on a task that will test ability to stand back up after a fall or stumble! When I’m faced with a challenge, I say to myself, “You are Ella Curry and you can do this!” I will take a look at what’s worrying me or hindering my success and figure out how to circumvent that obstacle or eliminate it all together. If I can’t come up with the answer, I will turn to GOD for guidance! I truly believe in prayer, action and determination working together to help me overcome any challenge in life! 


Does your faith or education inspire your work in the community?
EDC:  My faith in my people has always been the force behind my work. I am proud of being an African American woman, Christian, mother, daughter, sister, aunt, lesbian, business owner, mentor, coach and community leader. I have a strong belief that if God is for me, nothing can be against me! I use my experiences and education to help empower others. My education continues, because I am constantly studying the new marketing trends and tools. I encourage others to not merely rest on their laurels, to continue to seek ways to excel and to rise higher and higher! 


Was there a moment of inspiration that said to you the time is now?

EDC:   The day I was asked to interview Dr. Maya Angelou was the day I knew this had all been worthwhile. That was the most special day of my career.

In general, how did you become involved with books? Specifically, how did you get involved marketing authors online?
EDC:   Working at Karibu bookstores was where I first came into contact with new authors. As a Buyer and the Product Submissions Manager, I would receive their book submissions and press-kits. It was a real shame how under-educated most of the authors were at that time. I turned my web design and event planning company into EDC Creations and started helping the authors with their branding and marketing materials.

As a single parent, who spends all her spare time on the Internet, I realized that there were more and more businesses taking their business to the web. What I didn’t see on the web in 2000, when I started my online company, was an abundance of black people. I knew this was a market I could dominate with my skills and passion for reading and my people. At the time, I was attending University of Maryland and taking graphic design and business management, I merged all my talents into a profitable business, all while doing what I loved—reading quality literature. 

Lee McDonald, the Marketing Director for Karibu Books encouraged me daily to step out on faith and take EDC Creations to new heights. Lee was pivotal in turning my events planning company into a design company catering to authors. Lee passed my work on to authors, she allowed me to design material for Karibu’s six bookstores and as they say, the rest is history. Simba Sana, the co-owner, of Karibu bookstores instilled in me the value of ‘having your own’ and being there to bring others who seek to have ‘their own’ up with you. 

Simba Sana and Yao Glover both instructed me on the philosophy behind Karibu. Karibu was more than a book store -- it was a mindset. Both owners fully believed in the spirit of Sankofa, you have to know where you came from, in order to know where you are going, then bring those that follow you along the path to success. This motivation, direction and constant support lead me to reach out to new authors and direct their paths in a more business savvy manner. 

Today, I review books for publishing houses, interview celebrities as well as new authors on BAN Radio and represent some of the most talented authors in the industry, of all races. Life is good! I'm blessed! 


Why did you decide to focus on authors and the process of better connecting them to the publishing world and the book-buying public?
EDC:   Often times launching your own business is difficult and the expense that comes with owning your business can be overwhelming. In an effort to increase my income and to acquire health insurance, I went to work at Karibu Bookstores in Maryland as a buyer’s assistant. This opened my eyes to a world I never knew! The Black History that I “thought” I knew became a farce. Karibu exposed me to the classics, our classics, the bookstore enveloped me. 

Always an avid reader, I became obsessed with catching up with what our people were doing and all the achievements that had been denied to me during a Southern education, in a predominately white school. I quickly went from being just an assistant to the New Submissions Manager, Sideline Buyer, Events Buyer and consultant to the Marketing department as well as to the Human Resources department.

I started EDC Creations Media Group because I saw a need in the industry in which self-published authors needed to look more business savvy so they could compete with traditionally published authors. I knew self-published authors needed to come across as polished. 



What advice do you have for a woman who has been thinking about starting her own business?
EDC:  Start a business that is filled with your passions and fits with your personal lifestyle. Consider what sacrifices you will have to make with your family, present job and the time it will take to make your dream a reality. Turn our hobbies into a profitable business! 

There is no greater agony than carrying an unfinished story or wish inside you. If you are serious about pursuing your life purpose, study the industry, craft or movement you want to enter. Set out a written plan to achieve your short term goals and then your long term goals. Tackle each step of the plan and provide whatever it takes to make it happen! Define your weaknesses and work on strengthening them. Google can be your best friend in the planning stages! 

For businesses with significant overhead, it is vital to start the business with adequate funding. If your business requires capital up front, figure out ways to save the money, create a means to use fundraising sites for the money or map out a way to acquire the needed funds without causing a hardship on your life. The road might be a little bumpy but know this: if you can dream it, you can do it! Just keep getting back up, no matter how hard the fall!

Keep in mind Networking is not the same thing as Sales! Create dynamic relationships with associates before you ask them for assistance! Start the process of networking while in the planning stages. Social media networking it is one of the most effective ways to market your business and create lucrative opportunities. Networking can be time consuming if you let it. Start out slow by actively cultivating relationships with people, businesses, change agents, and others who present possible leverage for your business. 


Tell us how to find you online (website, FB, Twitter, etc).
EDC:  My parent website, EDC Creations has a wealth of information for readers and authors alike. All things EDC can be found there: www.edc-creations.com

Authors seeking to have their books showcased to our network can find all of our packages under “Author Services.” I love Facebook and I can be found there almost daily at: http://www.facebook.com/edccreations

If readers are looking for updates on the latest book releases and what’s happening on BAN Radio Show, the place to find me is on Twitter at: @EDC1Creations or https://twitter.com/EDC1Creations 


Who or what event is responsible for igniting your passion for books?
EDC:  I was always an avid reader. As a child, I read every page in all of the encyclopedias in my home. When I was in high school, I had read most of the books in the school library, fiction and non-fiction alike! Later in life, I used books to find a resolve for most of life’s problems. When I was pregnant with my only child, I was on bed rest for 6 months. I read over 200 books from my town library! I would leave the library with the maximum amount of books you could check out weekly! I think reading to my elderly grandfather and seeing the joy on his face help to encourage me to love reading. Before his illness, I use to watch him read every day as a kid. Everyone in my family was a serious reader from the kids to the elders.


Introduce us to your company EDC Creations Media Group.
EDC:  Here is the official statement that goes out in all of my interviews and branded material: 
EDC Creations is an award-winning marketing company specializing in marketing books, electronic media, and publicity for entertainment, faith based, corporate, sports and non-profit organizations. EDC develops and implements marketing programs that have a significant impact on consumers and provide measurable results for their clients. EDC offer a pre-publication service that is customizable to any genre or publishing house with a very competitive price, especially when the client has a tight budget. The EDC team strives to create a unique online experience for each of their clients.

As the president of EDC Creations, Ella D. Curry’s firm provides public relations services and brand management that will boost their clients success rates and educates the authors on how to turn their passion into lasting lucrative careers in the world of publishing. 

Dedicated to Curry’s other loves, which include children, literacy and the preservation of African American history, is the Sankofa Literary Society, which offers authors, artists, reviewers, journalists and book clubs an array of innovative services. Incorporating various media formats, Curry, through the Black Authors Network Radio Show, brings together authors, publishers and community leaders to discuss the issues that are important to our communities locally and on a global scale. 

If you would like more information or have comments, you may reach her via email at: elladcurry@edc-creations.com or visit the parent website at: www.edc-creations.com.


When and why did you launch EDC Creations Media Group? What inspired you to become an entrepreneur?
EDC:  Back in 2000, I had a corporate event planning business. It was a hobby that I turned into a profitable sideline business. After losing my full time job to downsizing, I turned it into a full time business. Later moving to Maryland to go to college, I transitioned the event planning business into a brand consulting business. When I realized that my clients needed more help getting the word out about their books, I opened EDC Creations Media Group in 2005. 

The overwhelming need to see my people compete in business, on an even playing field drove me to create the various mediums that EDC Creations uses for clients. Having my own business has always been my dream. I attended college to help prepare me for the rigors of owning my own publicity company.

My motivation to become an entrepreneur came from my mother. My mother is a retired nurse now, but most of her life she operated successful sideline businesses. She later became one of the most prosperous Black woman in our town. 


We can tell you have a fierce determination to succeed! Who or what inspires you?
EDC:   My mother inspires me most of all. She has successfully survived a brain surgery and the rehabilitation require for quality of like, against all odds, when the doctors gave up on her life, she excelled. My father inspired me also as he became a successful man in the South, when no one believed a Black man could own acreage and have a sizeable bank account. My best friend Samuel C. Barclay who has given me the sense of pride, praise and advice so many women lack in their lives. Samuel became my lover, best friend, later companion and now he acts as the father my child so needs to grow up with a healthy family support team.

Today, I am most inspired by people who dare to dream. Often times our plans may not come to fruition or they may not work out just like we planned. But I respect the effort to live out your dreams. Every success has to come from a dream, later a plan and ultimately from believing in yourself. At EDC Creations we take a person dreams (concepts) and turn them into reality!


Who were your role models as you made the journey from childhood to adulthood?
EDC:   Mary Glass was my high school librarian. Mrs. Glass instilled in me the art of being a lady. Mrs. Glass was a chocolate, petite, Delta Diva — very refined in every sense of the word. All my life I wanted to be like her and to make her proud in my accomplishments. She was the first person to discuss college with me, vacationing, acquiring the finer things in life and the first adult to show me what Black people could do more than work at a factory! Because of Mary Glass, I graduated in the top 10 of my senior class and went on to become the business owner you are meeting today. Mrs. Glass died of breast cancer two months after my graduation, but she lives on in my daily walk. She whispers in my ear daily to calm down! I can hear her clearing quoting her favorite phrase to me, “I choose to walk the path least taken, knowing that God is with me.”


When you’re not working with a client or updating your many sites, what do you do for fun? What do you read?
EDC:   Well, I read a lot of Erotica and Christian fiction, odd huh?! I must admit I am the biggest fan of Graceland, Greenleaf, House of Cards, Breaking Bad, King of the Hill, The Big Bang Theory, and Nashville so I watch them weekly. After sometimes 18-hour days of stressing with finding new avenues to promote books, I need carefree TV! 


With the age of electronic books upon us, which do you prefer: Kindle, Nook, iPad, or the actual book?
EDC:   I own several electronic gadgets that would bring the digital book alive. However, I still want to hold a signed copy of the next top-selling book! All my homes have been filled with books! Books make me feel safe and comfortable; I’m not sure a Kindle Fire can do that.


As the owner of EDC Creations and the Sankofa Literary Society and the producer of The Black Authors Network, which showcases authors, publishers and community leaders across the global network, what put you on course to become an entrepreneur? 
EDC:   My motivation to become an entrepreneur came from my mother. My mother is a retired nurse now, but most of her life she operated successful sideline businesses. She later became the most affluent Black woman in our town. Her determination to receive a higher education, while raising three children alone and to work two jobs—gave me the same sense of determination and perseverance for my own journey. 

For the first 20 years of my adult life, I worked in mills as quality control managers and training instructors. After all the factories moved to Mexico, I was forced to turn my events planning hobby into a real business. My life time of hosting elegant parties became my new career. Those house parties became corporate and political events and they opened doors that took me from the assembly lines to the boardrooms of some of today’s most successful companies. With the help of my sister, who is a corporate executive, my dreams were becoming a reality and EDC Creations began.


Prior to this business what was your profession?
EDC:   I was a corporate event planner and graphic designer before creating EDC Creations. In my past, I was also a quality control manager and a new employee trainer for the largest textile corporation in America. Working in the factories helped me understand the thought processes of the working class. If you have never worked for the bare minimum, you can never understand how they value getting the most out a $50.00! Most people are concerned about this recession, where I lived in the South; the recession started 10 years ago. Thank God, that I was talented enough to escape that life.


What were you doing before you launched EDC Creations Media Group?
EDC:  In 2000, I started Intimate Detailz Event Planning, a corporate event planning business. EDC Creations Media Group came about through a series of events. When I lived in Alabama, I worked for a major textile corporation. After the company moved its entire operation to Mexico, I found myself without of a full-time job. It was a big deal. The company's move impacted the entire area where I lived. If that company wouldn't have moved to Mexico, I never would have left my comfort zone and started EDC Creations Media Group. 

After I received my severance package, Hurricane Katrina hit. Fortunately, following the hurricane, I was offered a scholarship. I took it, moving from Alabama to Maryland to attend the University of Maryland as a business administration major. It was while I was in Maryland that I started working for Karibu Books. The services I offer at EDC Creations Media Group today, were once given to people for free (i.e. helping authors with their branding, handling graphic design). It was actually Karibu Book's owners who recommended that I start EDC Creations Media Group. 

After the bookstore closed, I acted on their advice, officially launching EDC Creations Media Group as a full service publicity firm. The owners of Karibu Books gave me their database, so I started EDC Creations Media Group with 18,000 existing contacts. I also had 800 people in my own MSN network group. A lot was already in place before I started EDC Creations, meaning I already had followers. 


What resources did you use to finance your business and how much did you initially invest in the EDC Creations Media Group? How long did it take you to recoup your initial investment?
EDC:  My initial investment for the event planning business that later became EDC Creations, was about $15,000, which came from my 401K and my personal savings. It took me about three years to recoup the investment. However, EDC Creations didn't really take off until about five years ago, after social media took off. When I started Black Pearls Magazine, that changed the entire scope of my business and put the entire company on the map. 

Also, one of my dear friends, KB, supported me and my daughter for the first 3 years of my business after moving to Maryland. She provided financial resources and IT support. I could not have made it this far if she was my rock!  Every business owner needs a network that can provide emotional and physically support if needed.


What was your initial vision for EDC Creations Media Group? Who determined the name and vision for Black Pearsl Magazine? How does your mission or vision keep your business growing?
EDC:  Everything about EDC Creations comes from Ella. The vision for my company was always within me, even as a child! My entire life I have taken up for the underdog. My grandparents always instilled in me that none of us will make it, if we don't all rise up together! My vision is to create a platform for professional writers and authors that will be respected around the world, even though we might not be organized in the more traditional ways of European publishing.

EDC Creations' mission is to inform, inspire, and engage readers and authors, from around the planet. We hope to combine the loyalty of readers and the talent of our writers into a significant cultural force that can expose the world to the works of African American authors and the legacy they so richly seek to share with future generations. We seek to provide authors with a diverse selection of programs to showcase their talents and to assist them in transforming their dream of being published into a reality.

Each year thousands of people — educators, concerned parents, community leaders, authors, poets and publishers — devote their time and resources to presenting the reader with great books! However, too many outstanding books do not get the attention and reader support that they deserve. It is our mission to connect readers with these hidden gems and bring them books that will change their lives.

As the publisher of Black Pearls Magazine, we seek to uplift outstanding literary publications and its authors. We assist new, emerging, and established authors to reach a wider international literary audience. This is achieved through sharing their stories across a variety of mediums: online, in print, through e-campaigns, live events and more.

Black Pearls Magazine was named in honor of my mother's love for black pearl jewelry. One day I happened upon her surveying her massive jewelry collection. She picked up a beautiful string of black pearls and told me that they were special, unique and a rare combination that were often times ignored. She went on to say they were gems that should be appreciated because they were so elegant and strong at the same time! That is exactly how I view books written by African American authors!


What are the most challenging and rewarding aspects of entrepreneurship?
EDC:  The most challenging part of being an entrepreneur is staying up to date on the technology that’s growing by leaps and bounds. As an Internet publicist, my career depends on bringing my clients the next great Web 3.0 promotional tool. The most rewarding part of my career is to see authors become published, get their books in the major chains and to enlighten the world with their message. Just to help bring a client’s dream to reality is so pleasing. Meeting some of the most profound literary icons is also fabulous! When I was granted a intimate interview with Dr. Maya Angelou, it became the most rewarding moment of my career as a publicist. 


What has been the biggest challenge you’ve faced as a business owner? How did you overcome this challenge? 
EDC:   I am truly blessed. Many people help me operate EDC Creations successfully. That said, my biggest challenges have come from me. For years, I let my Southern accent hold me back. People just knew the logo of the woman in the chair. I ran my business for about five years before people actually started to hear me. I started getting out more when I launched BAN Radio Show. I was self-conscious because I am a plus size woman. Walter Mosley inspired me to become the spokes person for my own company despite my accent. I also have Crohn's disease. I had to work around the disease. Also, when I launched EDC Creations, I was a single parent raising a small child. I was never challenged in regards to finances because 80% of my business is repeat business, my clients are generally very satisfied with our work. 


Share three effective methods you use to market EDC Creations.
EDC:  I let my work represent me. Authors and publishers see the work I've done for other people and they contact me. The best way I get the word out is by being very visible. I also use a lot of technical tools such as RSS syndications, press releases, in-bound marketing, giveaways, newsletters, radio to market EDC Creations. I look at the market, see what people need and then I fill that void. I don’t promote the services of EDC Creations, I show the client and readers the value of EDC Creations by our actions and not the written word!


What is EDC Creations? What type of services do you offer?
EDC:   Thank you so much for allowing me to share my world and love of books with your readers! I work with writers of fiction and non-fiction. EDC Creations also covers all genres and cultures. A lot of our clients aren't African American. We also support international clients. We work with stage plays, indie films, webisode creators, authors of e-books, print books, and audio books. We provide services primarily for publishing houses as well as new and seasoned authors. Our goal for our publicity campaigns is to heighten national attention and raise consumer awareness for the featured book, its message and the author. We work with media sources online and offline to turn authors into newsmakers and trendsetters. Our relationship with the nation’s bookclubs, add to the power to offer readers educated and entertaining information about the platform behind each featured book. 

For publicity, we promote authors across each of our platforms ( blog tours, radio, magazine, newsletter, social media). Black Pearls Magazine also hosts annual Chocolate Socials in New Orleans, Atlanta and Washington DC. We host live autograph parties, author readings, spoken word poetry, etc. at the socials, with a guest list of more than 200 people per event. In addition, we attend other literary events (i.e. Congressional Black Caucus) and promote authors at these events. 

EDC Creations currently offers a strong literary network including social networking platforms, where members can learn, debate the issues, interact with readers and authors, and exchange ideas through a vibrant cyber community. Offline there are opportunities to interact with authors, community/opinion leaders and fellow BAN members at local events, readings and book discussions. Our award-winning team offers outstanding service and quick turnaround times without the high costs, impersonal attitude, and expensive rates of a larger marketing agency. We have garnered widespread acclaim, from our peers and clients, for our expertise in the field of Internet book promotion and publicity!


In what ways can EDC Creations assist authors in online marketing?
EDC:   EDC Creations coaches each client on how to capitalize on what they already have in place. Be that a tight focus group to sell their first books to or advice on how to use their every day careers as a platform to showcase the books. The most important thing that EDC Creations does for our clients is bring out their strengths and weaknesses and address both in the most productive manner. We take the vision of our clients and chart the course to turn it into a reality! Additionally, we offer services in: 

* Web 3.0 Online Publicity Generation 
* Marketing Strategy Creation 
* Corporate Identity Creation 
* Branding & Book Coaching Programs 


Why should authors or publishers choose EDC Creations Media Group?
EDC:  The most important thing that EDC Creations does for our clients is to bring out their strengths and weaknesses and address both in the most productive manner. We take the vision of our clients and chart the course to turn it into a reality! 

We make marketing communications easy by assisting our clients with Internet outreach strategies, viral marketing plans, and state-of-the-art Web 3.0 productions, all designed to build communications that move products through targeted markets. By collaborating with us to promote new products, a new book release or business, our clients/authors will receive all of the following standout services:

• E-Blast Announcements to over 165,000 Subscribers
• Web 3.0 Book and Business Promotions
• Personalized Virtual Media and Publicity Tours
• Internet Media Coverage with more than 60 established bloggers

We assist authors and businesses that are too busy to tackle the cyber-world or to take care of the behind the scenes activities of the day-to-day corporate front. We are virtual publicists, marketing specialists, book coaches and brand developers. Let us make life just a little easier! We make marketing communications easy by assisting you with Internet outreach strategies, viral marketing plans, and state-of-the-art Web 3.0 production to build communications that move markets. EDC Creations can put your high-quality communications and books in the hands of customers the world over. 



What is The Black Author Network?
EDC:  The Black Author Network (BAN) is a weekly online radio show that features authors and literary leaders three times per week to give the readers a blast of knowledge, wisdom, and empowerment. Our platform based on positive self-image and empowerment. We are dedicated to promoting the advancement of multicultural, diverse books in all aspects of business and social networking. Using author interviews as the theme for each show, book lovers get a first-hand look at the “behind the book” news, as the authors and host, Ella Curry, share the storyline of new book releases. We respect our readers’ intelligence and strive to deliver shows and books that enrich their lives. We come to the readers each week to invoke dialogues on increasing literacy for future generations, to enlighten the community on great books, and to empower our readers with the Gift of Knowledge! 


Initially, BAN Radio show focused on authors and their books. You recently added a human interest element to expand the showcase for community leaders and experts to join your guests. With the new program “Turn Your Mishaps into a Ministry” you explore a myriad of social issues. Why?
EDC:  My guests brought about this change. The more conversations we had on the radio show and Facebook, the more the need to take this information back to the streets and communities became apparent. The authors and community leaders all knew what our issues in society were -- what we all needed were resolutions! We needed others who were out there working in the trenches, to come in and tell us what to do next. I have had the pleasure of bringing some of the most intelligent people in the United States on the show! This gives people HOPE to know that there are others out there trying to bring about a change.


What is The Sankofa Literary Society?
EDC:  The Sankofa Literary Society consists of authors, librarians, 80 established bloggers, 30 nurses, 15 independent bookstores, 2 online bookstores, 45 reviewing bookclubs and 4 social networks, sponsored by EDC Creations Media Group. The SLS has over 2,700 members online and offline in total, with 877 of those members coming from bookclubs or established reading groups. 

We're actively reviewing upcoming books in all genres including non-fiction, young adult, and children, religious and paranormal genres. Our written reviews are posted to online book retailers, on Facebook and by sending an announcement to EDC Creations 165,000 newsletter list. We're actively reviewing upcoming books in all genres including non-fiction, young adult, and children, religious and paranormal genres. Our reviews come in the form of a quarterly "100 Top Books Award" and recommended reading list.

We would like for anyone who joins SLS to develop and/or have a voice. Voice is so important for writers, poets, authors, and for us as African Americans who have been so long denied, and still are not given opportunities to speak our heartfelt truths. I believe this is why so many African Americans have turned to self-publishing–not only for the financial freedom, but also the most celebrated artistic freedom. All within the Sankofa Literary will be nurtured, cultivated, and supported along with the writers who join and participate.



What’s the biggest initiative going on at EDC Creations right now?
EDC:  EDC Creations, The Sankofa Literary Society and The Black Authors Network announced the launch of their "Give the Gift of Knowledge Campaign," bringing readers and authors together to help improve literacy. Ella Curry, the founder of EDC Creations, reached out to women's groups and literary organizations to help promote early literacy by giving new books to children from low income homes.

Today, the "Give the Gift of Knowledge Campaign," seeks to expand even further than the holidays and online projects! “Based on the “each one teach one,” model, our goal is to help people introduce reading and new books to their family and friends,” says CEO and founder of EDC creations, Ella Curry. “Instead of giving expensive gifts that don't shape lives--let's “Give the Gift of Knowledge 365 days a year” and help to strengthen our future generations!” 


If you could only give one piece of advice to a new author, as it relates to promotion and/or the literary industry what would it be?
EDC: My advice would be to respect yourself and others! Be true to whom you are and don’t let anyone take that away. YOU define who and what you will become. Readers will embrace your originality. With this age of a tell-a-world I see so many people mar their brand and their image with pettiness on the web. Handle business in the office, settle disputes in court and use the web for what it was meant for—to distribute information with rapid speed. I said information, not hate, jealousy and definitely not malicious lies and gossip!


What one thing annoys you most about the literary world?
EDC:   I am totally fed up with the whining of authors in relations to their publishers and others not supporting their dreams. Nothing makes me madder than for authors to go online and spread all their business for the readers! The individual authors are solely responsible for the promotion and success of their books, in my opinion. Even if a publishing house spends thousands of dollars on a mean-spirited, lazy and unprofessional author, they still might not become bestsellers! 

However, you can take a warm, inviting, social butterfly and sell thousands of copies on a low budget. Creating loyal, lasting relationships makes for top-selling authors. Being consistent and adaptable makes for top-sellers. A well-padded budget might help some, but it will not over-ride fans who LOVE you and believe in you, no budget can buy that. It comes with hard work, being in the trenches and understanding what the spirit of Sankofa really means.


Why do you think some authors don’t plan ahead for their literary career? 
EDC:  Most people see only the end results or what they perceive the life of the celebrity author to be. They truly do not know to research their craft and the industry they are entering. I have had many new authors tell me they thought if they got the book on the shelves they would wait on the money to roll in! Many do not have any clue that publishing a book also means starting a business. My advice to every new author is to attend conferences where other authors are speaking, workshops, panel discussions and buy books on the writing game and the publishing industry. I attend several workshops per year just to stay abreast of what’s transpiring in the book world. Online conferences are great! There is so much free information readily available; it breaks my heart that people don’t take the time to utilize it.


Can self-published books really compete with books published by mainstream publishers? 
EDC:  Yes. Some self-published books look better than books published by mainstream publishers. With the proper marketing and publicity plan in place, they can stand side-by-side a traditionally published book. In fact, when it comes to Kindle book sales, there are several self-published authors ruling the top 100 in certain genres! One of my most successful examples would be, Trice Hickman, a client who performed so well as a self-published author that very few people knew she was self-published. Kensington Publishing picked her up and brought her on as a traditional published author. 


Name three online marketing strategies that new authors should use to brand and market their books.
EDC:   Wow, this is going to be a little challenging but here are my top three:
a) Article placement on Internet sites is an important strategy and should be included in all authors overall publicity plan. Writing for online newspapers or becoming a professional blogger is a great way to build followers and to show their range of writing. It can be essential in building their overall brand. Our Black Pearls Magazine features at least five new writers per month to lend them credibility for future writing opportunities. 

b) A virtual blog and media tour is the next essential tool for new authors. Using Internet radio interviews and guest blogging should become a significant part of the author’s overall media and publicity strategy. Internet radio and the syndication of the shows to iTunes, can award authors overnight popularity and cause a great deal of viral responses to their books. I am the producer for Black Authors Network Radio; we reach over 118,000 fans per show via RSS feeds delivered to their personal email accounts! 

c) Video and livestreaming is all the rage now. Oprah is on each day with her personal message to fans. You have to get in on this trend too. Let readers see the personal side of you. Read live from your books on video. Discuss the message behind your books for a YouTube video. Did you know you can put video on your Amazon pages? Well, you can. Readers, did you just love the last book you read? Video tape a message to the author and put it on Facebook and Twitter. These videos can go viral quickly! Put ya makeup on, get a fresh shave and let’s do this!

Creating a strong relationship with readers is the most important strategy of all. Authors can do this by social networking with their target audience. Finding out where their potential readers shop, socialize and play online and making meaningful conversation with them, can create repeat buyers and establish brand loyalty for life. Authors should share their news with the readers, as well as take sincere interest in the reader’s daily lives. 

Combining just these three strategies can take authors a long way, but there are hundreds of other more industry savvy ways that could be explored. That’s why people come to EDC Creations Media Group, my publicity company, to help them find those unique and cutting edge ways to reach the readers….LOL.


Does online marketing generate an increase in book sales offline?
EDC:   Business owners should use online marketing to create relationships with consumers, so that they can convert them into buyers and attendees at their physical events at brick-and-mortar locations. Online marketing definitely increases online and offline sales, when using EDC Creations! LOL. The client can reach millions of potential customers in one day, via the Internet. The client can conduct business in several countries from the comfort of their home, via the Internet. 

The use of online marketing is one sure way of increasing your territory and getting the word out about your product or service. Micro-blogging, social network marketing on sites like Facebook, Pinterest, Instagram and Twitter, RSS feed syndication and article submissions are just a few of the ways that business owners can connect and create relationships with their target audiences. Internet marketing has so many components, but a great business plan, strong budgeting, well thought out marketing plan and solid publicity strategies can put it all together and definitely increase awareness and sales. We are here if you need us….you are not alone!



Ella, what is your take on blog tours, from the point of view of both readers and authors?
EDC:  Blog tours are a fabulous way to gain new readers for the blog host and for the author. A well promoted blog or book tour can bring in really nice traffic to both sites. One of the major things about virtual tours is the fact the material remains online for months if not years! As a host gains readership, they can explore the archives for those hidden literary gems!

All new authors should invest in a blog or virtual book tour in my opinion. When you are not a household name, this is a perfect way to gain exposure and to share your book with new readers. The only downside to a blog tour is making time for all the posts!  I find it VERY rude for authors to not make at least 1 post on each host site. The author should go by each site and share more news and ask the audience questions or comment. 

My advice to authors who are having blog or virtual book tours is to create a variety of promotional material for the tours. Such as: a Skype bookclub meeting, a book video, at least 3 short articles, at least 5 radio interviews, a question and answer series, a “meet the character” series and excerpts from the book. Blog tours should stimulate all the senses including taste! Each tour should have various ways of reaching the different readers. This is where a strong marketing and publicity plan come in.

Please note with book tours, the hosts can not do all the work! There needs to be active promotion from the authors too! The authors have to make this fun and exciting for the readers by sharing the news and keeping readers updated on the event.


What’s your favorite book club experience and do you belong to a local book club?
EDC:  My favorite bookclub experience was my Black Pearls Magazine release party in Atlanta! It was an amazing event to sit down with the bookclub presidents and talk about what works. Also, it gave me a good idea of how many people really read my newsletter. All of these women were on my list. The annual Chocolate Socials that I gave are the highlight of my summer. 

I am not part of any one bookclub, but I am the founder of 10 bookclubs for the Sankofa Literary Society. So I guess you could say I am the member of 10 groups, all operating in the South.


What is it do you think is the next big thing as it relates to internet and book promotion?
EDC:  In my opinion cell phone marketing and promoting with iPhone apps and video meet & greets will be the next big things. Are you familiar with the game World of Warcraft? I am expecting books to take a form such as that. Creating a world for READERS and author to play together in real time. Something much more interactive than Second Life! 


How does the economy affect book marketing? What can still be done to effectively market in downtimes? 
EDC:   The economy being in this slump can play a significant part in the success of an independently published author. Traditionally published authors have the benefit of the publishing house presenting their books to libraries and bookstores via seasonal catalogs and through sales reps pushing the books. The self-published author has to write the books, market the books, distribute and promote the books. All of this can be very costly! In this economy, the authors tend to start taking shortcuts to control the costs, sometimes this brings down the quality of the product. This is a serious no-no! 

Also, when readers have less money to spend on entertainment, they tend to cut down on their book purchases. Some readers will turn to the libraries, online book swap groups and such sites as Book Crossings to find free or used books. The authors can work around this by creating personal relationships with their readers that will stimulate loyalty period. Some ways to do this is to create video blogs of the author in their everyday life talking about the books and what’s going on with them. Create podcast readings from their books and post them all over the web. 

Use sites such as Tumbr, Instagram, Pinterest, Facebook, Twitter, and Ning networks to meet the readers on their own turf. Create blogs about their daily lives or what’s going on with their characters to give readers something to chat about amongst themselves. 

Virtual book/blog tours are the hottest thing going in the book world right now. The online tours are a great way to reach people without breaking the bank. At EDC Creations, we offer blog and radio tours starting at $450.00, which will increase the author’s territory and put them before thousands of readers per day!


How do you view the past 20 years of Black Literature?
EDC:  I am very proud of the progression of African American literature. I like the freedom of expression that our authors have. I like that African American authors are published in a range of genres. Back in the day, most of our writers were really conscious writers; writing about the Civil Rights Movement or slavery -- things that happened in the past. Now, our younger writers are speaking in their own voice -- and they're writing a varied selection of stories – based upon their views of life, the pursuit of happiness, traumas and tragedies. Also, in the past few years, being an author has allowed some people to become entrepreneurs for the first time. They're now businessmen and businesswomen as well as authors.


Where do you think Black literature is headed?
EDC:  I think African American literature is going through a revival. At one point our literature was going downhill, because African American writers weren't getting contracts due to over saturation in the market. Now, self-publishing has leveled the playing field and I think we're going to have more African American books on the market. Books by African American authors are being sold on the Kindle and the Nook. This electronic format means a vast, diverse audience will now be able to read Black books. With this new technology, people are going to explore our books, our stories through an open window and not the minuscule scope of the past. Now that more self-published authors are putting their works out there, our history will be told properly and uncensored.

Over the course of the last 4-5 years I’ve watched a transition in the literary landscape from several aspects: as an avid reader with a thirst for knowledge, as an events buyer and product submissions manager for one of the nation’s largest African American book chain, Karibu, and from the stand point of a literary publicist. I have watched the growth of several industries, also genres and was privy to several conversations about the “behind the scenes” politics in the literary world. 

Just recently I attended EVERY panel discussion at the Congressional Black Caucus, where some of the most intelligent people in the African American community spoke on our literary and political crisis. Throughout the year, I have paid serious money to attend non-African American workshops and conferences. It saddens me to say, we are at least 3 years behind our white counterparts in the way we market and promote our books period. This is the just one of the reasons there’s a decline in the contracts black author receive—we aren’t reaching the masses to move massive amounts of books.


Do you feel the state of African American literature is improving or declining? 
EDC:  Our exposure and representation in the marketplace is improving. I don't think the value of literature is declining. However, I think our integrity and our pride in being an African American author has declined. There was a time when being an African American author was a status symbol. Years ago African American writers were like leaders, ambassadors for African American literature. Today, anyone can publish a book. I think the quality and integrity of some authors is declining; resulting in the writing skills showing a decline. 

However, I think there will always be quality African American books and that African American authors and books will always be relevant. Each year thousands of people — educators, concerned parents, community leaders, authors, poets and publishers — devote their time and resources to presenting the reader with great books! However, too many outstanding books do not get the attention and reader support that they deserve. It is our mission to connect readers with these hidden gems and bring them books that will change their lives.


How does the Black Pearls Magazine and the Sankofa Literary Society focus on strengthening or improving African American literature instead of pushing poorly developed books or books that spotlight dysfunction? 
EDC:  In 2008 we decided to focus on books that represent the African American family in a positive light. If we focus on urban literature or some alternate genre, it has to provide some type of cautionary tale or educational quality. Every four months, our team puts out our Top 100 BEST Books across several different genres. These are the best books we have read in the last four months. This helps to spotlight good books. We also started including uplifting articles in the EDC Creations Newsletter that can be used to empower the community. 


I heard you say on BAN Radio that your newsletter was your most popular method of reaching readers. People receive so many emails every day, that they often delete emails without opening them. How can you be sure that your marketing emails are opened and acted upon?
EDC:   Black Pearls Magazine has more than 79,000 subscribers. We also have nearly 165,000 newsletter readers.  This is our most effective tool, helping to put authors in front of readers. Part of branding is building customer loyalty. Our readers trust us to direct them to good, quality books. To increase email opens, we run giveaways. 

Most of our followers are women over 30 years of age. Because of this, we offer life enhancing articles on women's issues, career tips, caring for older parents, etc. We offer advice and information that causes readers to want to open and read the material we send out. For example, I recently included a piece on how an IBM leader's divorce impacted her and her family. The article focused on "life changes," things that impact so many people. We also ask readers to tell at least 10 other people about the information we distribute. Paying it forward has worked for us and our clients!


Why do you think white authors fair better than black authors in publishing?
EDC:  You have now opened Pandora's box!  This is going to be long!  I’m now standing on my soapbox and this is my 15 minutes of fame...LOL.  Go big or go home!  Here we go…

I think that their knowledge and use of social media far exceeds our use of the same. Based on my experiences with my clients and the authors I meet on the road year around, we do not spend nearly as much time keeping up with the new technology as our counterparts. Example: a white author will use RSS feed syndication to reach millions of people with their book news; they will pay thousands of dollars to attend the National Publicity Summit and pitch their books to the foundation of major print media, nationally syndicated radio producers and TV producers; they will create a social media publicity campaign to increase their pre-release sales by thousands! 

They are on Facebook with the actual creators of Facebook and Twitter picking their brains. They are on Facebook and Twitter chatting it up with non-profit founders about their non-fiction titles. They are on LinkedIn becoming friends with TV producers and editors. All of this publicity and networking generates into sales that their publishers can respect! While black authors are doing these things too, we aren’t going that extra step. We aren’t being consistent or educating ourselves on how to make this generate into 2,000 book sales or 50, 000 book sales. We aren’t using this to get articles written about us in print or a showcase on NPR! 

However, we are quick to speak on what White America is not giving us. I agree 200% that we deserve the best. We should have the best and our books should be exposed on the same levels as ANY book on the market. If we want to see that happen we have to take control of this situation ourselves. I know for a fact, there is one book on the market with more than 20 errors in the book because it was not edited properly and the author is aware of it! This book is NOT Urban Lit and is embraced by national organizations! 

Yet, go on Amazon the reviews are mostly 5-stars, the author is the darling of the bookclubs and we wonder why white readers don’t respect our craft or why our books aren’t promoted to them. We don’t respect ourselves enough tell people when they are wrong, dead wrong! When someone becomes brave enough to say something, they are now labeled as a hater. Which will probably become my new name when I am finished! Anyway, a poorly edited book, in any genre, is a blemish on the industry. Urban Lit writers are not the only ones who put out dead end plots and poorly produced works as it is often stated!

Here’s my thing, just because a publishing house pigeon-holes a book, or places all African American books in one little section doesn’t mean the author has to remain caged! Break free and take matters into your own hands! The authors have many avenues to FREE themselves and soar above mediocrity. These efforts are going to take a lot of work, research, time and most of all loyalty from their fans, but it can be done! 

Lisa Nichols, author of No Matter What and of Secret DVD fame, a successful six-figure literary Sistah in every sense of the word, once told me, “Ella, success leaves clues!” I have spent the last year of my life doing just what Lisa said, I am following the clues of my white colleagues! I am no longer seeking to promote my clients to all black readers only. If you follow my newsletters and me, then you know I have taken measures to put us in front of the major, national media entities. I am no longer trying to sale one book at a time at bookstores. My clients will be selling hundreds of books based on the platforms WRITTEN INTO their books from the start! 

What worked for writers five years ago or ten years ago—is not going to work today. Readers have thousands of more options to quench their thirst for knowledge and to satisfy their cravings for a good book. The African American reader has now expanded their reading landscape to include independently published books, books from more diverse genres such as Sci-Fi, Paranormal, Fantasy, Legal Thrillers, Urban Lit and even more focus on ebooks. The savvy author now has to find more productive ways to get their books in front of a diverse selection of readers. 

What I am saying is this: look at the authors, of any race or published in any genre, which are doing well and follow their model. Use technology to reach more readers, find ways to organize readers into more useful communities or hit the pavement at conferences, festivals and book fairs and sell your books AND the messages within the book! 


What’s next for Ella Curry and EDC Creations Media Group?
EDC:  "What’s next for me, now that is a good question! I'm embarking on an entirely new venture after partnering with a company in London. Black Pearls Magazine is about to become international so it can promote American and international authors. I'm also becoming a motivational speaker to help women learn how to make life/career shifts (i.e. dealing with layoffs, children growing up and leaving home). 

I am going to let God guide my path and go where he leads me. I choose to walk the path least taken, knowing that God is with me. Every day of my life is yet one more blessing! I wake up and the spirit takes me on my journey. My daily mission is to give back what has so freely been given to me--choices, the right to dream and the belief that I can do anything in his name. I would like to thank you for giving me this opportunity to share my history, experiences and company with your readers. It was a privilege to be interviewed by such a dynamic organization.


Who are your direct contact representatives and how may we contact you?
EDC:  I’m the most visible contact and I can be reached at any time via email at: edc_dg@yahoo.com. EDC Creations staffs five virtual assistants and 30 bloggers/reviewers, but I’m your front end contact. Our website will provide a lot of information for your readers too. 

For book/business promotions and publicity the best way to reach me is to visit my EDC Creations website at: www.edc-creations.com. On the main website you can find Black Pearls Magazine, Black Authors Network Radio Show and all the packages we offer authors and publishers. The readers will also meet the authors we are featuring for the month.

To meet new authors and to explore the latest books, readers can visit the Black Pearls Magazine at: www.blackpearlsmagazine.com. We have two online bookstores established to suggest great literature for all our readers. The stores are updated monthly with new releases. It’s like going into any brick and mortar store; you can skim the books, and meet the authors. Check us out…you won’t be disappointed! 

Thank you so much for this opportunity to share the world of EDC Creations Media Group with your network. The site addresses are listed below for you and your readers to enjoy. It is a pleasure to meet new readers weekly! 

Ella Curry, President/CEO EDC Creations
Black Author Network Founder
Black Pearls Magazine Editor-in-Chief

EDC Creations Main Website
http://www.edc-creations.com

Black Pearls Magazine
http://www.blackpearlsmagazine.com

EDC Creations Bookstore
http://astore.amazon.com/edcmagazine-20





Services offered by EDC Creations the small business owner or author:

Virtual Authors Assistant Services:
• Web Site or Fanpage Content Management
• Creation of e-Magazines or Newsletters 
• Blogs and Podcast Management
• Internet Marketing Management
• Social Media Networking Management
• Organizing Tele-classes, Auto-responders, BTR Broadcasts 
• List Management and Database Coordination 
• Syndication of Articles to Social Media Sites


Office and Event Support
• Database Management
• Presentations
• PDF conversions
• Trade show support
• Web broadcasting
• Live event broadcasting
• Integrate offline and online advertising
• Set up virtual book tours 
• Blog set up & maintenance 
• Podcast recording, editing and maintenance 


Marketing Support
• Brand development coaching
• Publicity plan creation
• Creation of e-newsletters
• Database management
• Article submissions
• Newsletter creation
• Outbound pitching
• Inbound enquiry handling


Online/Social Media Services
• Social media training
• Forum participation
• Monitoring website traffic
• Ghost Blogging
• Skype Meeting with Bookclubs
• Contest Setup and Maintenance
• Mini-Digital Magazine for Pre-pub Promo
• Social Media profile setup and maintenance
• Creating and Maintaining business profiles on social networking sites 




Who are the BAN Radio Show Listeners

Based on a survey we sent out October 20, 2016 to our email database of
165,000+ subscribers, we found out the following information about our readers. These numbers are based on 91% participating in the survey. The readers were surveyed on the Black Authors Network and Black Pearls Magazine potential to educate and entertain them weekly. Read the summarized data below to obtain a snapshot of the purchase power of our readers and subscribers.  We use this information to determine our campaign  approach. 

Age of Subscribers for Black Pearls and BAN Radio
7%----19-29   years old
51%---30-39  years old
37%---40-49  years old
4%---50-59  years old
1%-----60-79  years old
 

Gender and Sexual Preference
42%----Male
58%----Female
27%----LGBT or Alternate Lifestyle
70%----Heterosexual
3%-----Bisexual


Race or Cultural Identity of Subscribers
91%----US readers and fans
9%------International readers and fans
51%----African American
24%----Caucasian
2%------Middle Eastern
1%------Asian
9%------Latin
13%-----Bi-racial


Education of Subscribers
5%-----High School Grad Only
3%-----Some College
67%----College Grad
25%----Advanced Degree


Annual Income of Subscribers (only 81% answered)
1%----20k or under
7%----40k
43%---60k
34%---80k
15%---100k+


Reading and Shopping Habits of Subscribers
61%--Wanted more diverse races and topics on the radio show
73%--Watch TV online via the networks, Hulu, Crackle or Netflix
77%--Still purchased printed books or read printed books
75%--Own a eReader, iPod or iPad
95%--Have smartphones or iPhones
67%--Post product reviews at online retailers
87%--Purchase based on recommendations vs. paid ads
76%--Have Blog or Tumblr account
86%--Have Twitter accounts
93%--Have Facebook accounts
81%--Have Youtube accounts
88%--Have Pandora accounts
81%--Have Amazon Kindle accounts
19%--Have Instagram or Snapchat accounts
94%--Prefer Texting over actual phone conversation
74%--Prefer Facebook over Twitter
81%--Prefer ooVoo or FaceTime over Skype for video chats
85%--Prefer YouTube as video provider
86%--Prefer online media versus printed media
44%--Still buy newspapers, magazines and CDs
85%--Our fans stay online 8 hours or more per day
77%--Check their email at least 5 times per day
84%--Will open email eblasts or newsletters
67%--Subscribe to opt-in email newsletters
91%--Prefer subscriptions to their inbox versus surfing the web
83%--Prefer live author readings over reading pdf excerpts
81%--Download favorites radio shows to share
92%--Download shows to personal listening devices
86%--Tell at least 5 people about the show
87%--Join Twitter chats and Facebook chats
66%--Add the radio widget player to their own blogs
55%--Hate auto-responders and email forwards from friends
54%--Spent more than 6 hours per month researching on Google


Attitudes, Values and Lifestyles
71%-----Read more than 5 printed books per month
78%-----Downloaded more than 10 books per month
63%-----Purchased books after listening to our radio show
53%-----Stated that price determined the purchase of ebooks
66%-----Gave books featured on the show as gifts
51%-----Joined book clubs online or Facebook groups
68%-----Purchase books for children or teen themed books
71%-----Favorite genre, Fiction
35%-----Favorite genre, Motivational
68%-----Favorite genre, Adult Content
49%-----Favorite genre, Non-fiction or poetry
89%-----Shop online weekly
96%-----Employed
71%-----Entrepreneurs
14%-----Homemaker or stay at home parent
88%-----Spend more than $100.00 monthly for online entertainment
68%-----Married over 5 years
47%-----Single, without children
67%-----Single, but with children
82%-----In Committed relationship
68%-----Teenage children in the home
47%-----Caregiver to aging parent or relative

 

 


 


 

 


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