

An online press kit is a "mini-site" or section with seamless access to and from a company's main site. The Online Press Kit is primarily dedicated to communicating media-specific information to anyone interested in the details of your business, but it is also a valuable resource for accessing company information without having to speak to you. Today's Online Press Kits are two-way communication mediums that allow businesses to provide information to and solicit information from their key stake holders. Check out a sample of our Online Press Kits here>> Building your online press kit At the very least, you should build separate pages off the corporate site that include basic information on your organization. Consider the assets you have – corporate boilerplates,fact sheets and past press releases are ideal for a media room. In addition, management bios and photos will go a long way to paint a picture of your organization. Once you have an idea of the assets at hand, consider how you will display this information. Each and every page of this section should include contact information for your public relations representative. Additional suggestions for a top-notch Online Press Kit include:
• Up-to-date, current information • Breaking news posted immediately • Newly released produce or book information • Case studies and testimonials • Print–quality image gallery • List of awards and honors Knowing What You Need The most time-consuming aspect of creating an online press kit is the technology involved. Very often the content is there, but many small businesses do not have the internal resources dedicated to building this presence. You may need someone with technical expertise to help launch a new area of your site. EDC Creations has staff members who are waiting to help you launch your Online Press Kit today for 99.00-199.00! |

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