| EDC Creations |
Press Kits or Media Kits
Packages to fit all
budgets! We love
the small business.
budgets! We love
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| Creations That Leave a Lasting Impact! |
Press Kit: What It Is and Why You Need It
Press kits aren't just for big corporations anymore. Whatever your line of
business, be it an entrepreneur, a performer (musicians, artists), or an author
(books/ebooks) you need a press kit. But what exactly is a press kit you ask?
A press kit is like a resume for your company. It's a collection of company
information and articles put together to inspire interest from media, investors,
clients, and potential employees. The goal is to create a press kit that grabs the
reader's attention, creates a killer impression, helps them remember you, and
makes them hunger to know more.
That's great, you say, but what is a press kit really and who is it for? Well, the
name is something of a misnomer. Although it can be used to introduce your
company to the media, a press kit is really just a packet of information about
your business. You will use to present your business' best face to reporters,
potential investors, clients, marketers -anyone who needs to know what your
business is all about.
If you don’t have a press kit and you’re on a tight budget or have little time to
create one, relax. You can start out small, then add to it as time goes on. I
advise many of my clients to eventually build an entire wardrobe of contents,
then decide what goes inside the press/media kit depending on how they are
going to use it.
The main point of a press kit is to express who you are, what you do, and why
it matters. The key to a good press kit is knowing what to include and what to
leave out. A press kit also shows that you’re media-savvy and understand how
the game is played. They can be used for far more than just the media. Use
them as marketing materials to share with potential clients. Take them to trade
shows. Give them to your sales people to use on sales calls.
KINDS OF PRESS KITS
It used to be that press kits were cut and dry, but new technologies enable us
exciting new ways to present our information. At EDC Creations we go
beyond the break when creating your press kits. Our designs are extraordinary!
We offer bound press kits as well as standard press kits in folders with your
custom labels.
Here are a few different types of press kits.
ANATOMY OF A PRESS KIT
Ready to put your press kit together? Remember to be selective: less is more.
Don't put every article since the beginning of time. This will frustrate your
reader. Only put the most recent and most pertinent to your target audience.
Busy editors don't have the time or desire to sort through a 1-inch stack of
articles, and they probably WON'T! (It may get "filed" in the trash) Instead
focus on the product or service you want to highlight.
Building an Online Press Kit
In today's virtually-connected world, first impressions mean everything.
Whether you're creating a Web site or making e-mail contact with a potential
client, the first impression you convey of your business is a lasting one. When
you’re creating your image, and crafting your impression, keep in mind the
people to whom it will matter most: customers, investors
and business partners, and the media. These are the key players in your
business – you want to keep them informed. A great way to do this is through
an online media room.
What is an Online Press Kit? >>>
An online press kit is a "mini-site" or section with seamless access to and from
a company's main site. The Online Press Kit is primarily dedicated to
communicating media-specific information to anyone interested in the details of
your business, but it is also a valuable resource for accessing company
information without having to speak to you. Today's Online Press Kits are two-
way communication mediums that allow businesses to provide information to
and solicit information from their key stake holders.
The most time-consuming aspect of creating an online press kit is the
technology involved. Very often the content is there, but many small businesses
do not have the internal resources dedicated to building this presence. You may
need someone with technical expertise to help launch a new area of your site.
EDC Creations has staff members who wait to help you launch your Online
Press Kit whenever you ask!
FOOD FOR THOUGHT
Busy editors sort through piles of press kits each day. Packaging is the key to
getting your press kit noticed! Start off by placing your kit it an envelope they
can't miss.
Try mailing your press kit in a colorful envelope or one of an unusual size. Send
it Fed-Ex or hand deliver it to add a sense of importance. Try writing a teaser
question on the outside of the envelope with the answer inside.
For another eye opener, try adding a red sticker that says,"important materials
enclosed" to spark interest. Package your materials in a nice presentation folder
for a professional polished look. Take time to stack your materials nicely inside.
DON'T FORGET TO FOLLOW UP
It's crucial to follow up to make sure they got your press kit. Follow up calls
provide the perfect opportunity for editors to ask questions, or schedule an
interview. Take this opportunity to network and get to know the editors. By
developing a relationship with important members of the media, you will build
recognition and rapport and improve their chances of covering you. If you DO
get coverage, be sure to send a handwritten thank you note.
PRESS KITS ON CD >>
GET A MOVE ON AND DO IT
A press kit is an important part of your public relations effort. Don't wait till you
NEED one to scramble and put one together. Savvy press kits can be a
powerful PR tool to improve your media relations, create media coverage, and
act as a sales tool to potential clients.
EDC Creations is a resource that can be used by business owners from all
genres. We specialize in creating packages for today’s entrepreneur as well as
the established business environment. Writers, artists, publishers, bands, and
newly founded organizations are our primary clients.
Our staff understands the nature of the small newly started business and know
how to meet your unique needs and requirements without the overhead cost of
larger companies. We will work within all budgets! Cost will not be reflected in
the quality of service you obtain.
Our number one goal at EDC Creations is commitment to customer
satisfaction. We want you to be pleased with the projects and websites we
create, along with the experience of working with us to turn your dreams into
reality.
We offer assistance on many levels of marketing, event planning, branding and
graphic designs, contact us today for a FREE consultation. We offer highly
professional standards, innovative solutions, creatively designed packages at
competitive rates. EDC Creations prides itself with quick turnaround and
guaranteed customer satisfaction!
Contact us today to start living your dreams in living color!
Press kits aren't just for big corporations anymore. Whatever your line of
business, be it an entrepreneur, a performer (musicians, artists), or an author
(books/ebooks) you need a press kit. But what exactly is a press kit you ask?
A press kit is like a resume for your company. It's a collection of company
information and articles put together to inspire interest from media, investors,
clients, and potential employees. The goal is to create a press kit that grabs the
reader's attention, creates a killer impression, helps them remember you, and
makes them hunger to know more.
That's great, you say, but what is a press kit really and who is it for? Well, the
name is something of a misnomer. Although it can be used to introduce your
company to the media, a press kit is really just a packet of information about
your business. You will use to present your business' best face to reporters,
potential investors, clients, marketers -anyone who needs to know what your
business is all about.
If you don’t have a press kit and you’re on a tight budget or have little time to
create one, relax. You can start out small, then add to it as time goes on. I
advise many of my clients to eventually build an entire wardrobe of contents,
then decide what goes inside the press/media kit depending on how they are
going to use it.
The main point of a press kit is to express who you are, what you do, and why
it matters. The key to a good press kit is knowing what to include and what to
leave out. A press kit also shows that you’re media-savvy and understand how
the game is played. They can be used for far more than just the media. Use
them as marketing materials to share with potential clients. Take them to trade
shows. Give them to your sales people to use on sales calls.
KINDS OF PRESS KITS
It used to be that press kits were cut and dry, but new technologies enable us
exciting new ways to present our information. At EDC Creations we go
beyond the break when creating your press kits. Our designs are extraordinary!
We offer bound press kits as well as standard press kits in folders with your
custom labels.
Here are a few different types of press kits.
- TRADITIONAL - The traditional press kit is a collection of articles and
information packaged in a presentation folder and sent via mail. Custom
header and stationary included. Contact us for a quote.
- ONLINE - Get it on the net! If you have a web site, I encourage you to
put together an online press kit. This keeps visitors abreast of your
company's latest news and events and accomplishments. Online press
kits have the added advantage of being able to include audio and video
clips.
- ELECTRONIC PRESS KIT (ON A CD)-Want to be on the cutting
edge? Since the advent of e-books, now you can create your press kit
as a PDF file that you put on disk and mail out. Complete with custom
covers on the CD and the presentation mailers.
- AUTHOR RESOURCES- Explore the various resources we offer
authors and small presses relating to press kits >>>>
ANATOMY OF A PRESS KIT
Ready to put your press kit together? Remember to be selective: less is more.
Don't put every article since the beginning of time. This will frustrate your
reader. Only put the most recent and most pertinent to your target audience.
Busy editors don't have the time or desire to sort through a 1-inch stack of
articles, and they probably WON'T! (It may get "filed" in the trash) Instead
focus on the product or service you want to highlight.
Building an Online Press Kit
In today's virtually-connected world, first impressions mean everything.
Whether you're creating a Web site or making e-mail contact with a potential
client, the first impression you convey of your business is a lasting one. When
you’re creating your image, and crafting your impression, keep in mind the
people to whom it will matter most: customers, investors
and business partners, and the media. These are the key players in your
business – you want to keep them informed. A great way to do this is through
an online media room.
What is an Online Press Kit? >>>
An online press kit is a "mini-site" or section with seamless access to and from
a company's main site. The Online Press Kit is primarily dedicated to
communicating media-specific information to anyone interested in the details of
your business, but it is also a valuable resource for accessing company
information without having to speak to you. Today's Online Press Kits are two-
way communication mediums that allow businesses to provide information to
and solicit information from their key stake holders.
The most time-consuming aspect of creating an online press kit is the
technology involved. Very often the content is there, but many small businesses
do not have the internal resources dedicated to building this presence. You may
need someone with technical expertise to help launch a new area of your site.
EDC Creations has staff members who wait to help you launch your Online
Press Kit whenever you ask!
FOOD FOR THOUGHT
Busy editors sort through piles of press kits each day. Packaging is the key to
getting your press kit noticed! Start off by placing your kit it an envelope they
can't miss.
Try mailing your press kit in a colorful envelope or one of an unusual size. Send
it Fed-Ex or hand deliver it to add a sense of importance. Try writing a teaser
question on the outside of the envelope with the answer inside.
For another eye opener, try adding a red sticker that says,"important materials
enclosed" to spark interest. Package your materials in a nice presentation folder
for a professional polished look. Take time to stack your materials nicely inside.
DON'T FORGET TO FOLLOW UP
It's crucial to follow up to make sure they got your press kit. Follow up calls
provide the perfect opportunity for editors to ask questions, or schedule an
interview. Take this opportunity to network and get to know the editors. By
developing a relationship with important members of the media, you will build
recognition and rapport and improve their chances of covering you. If you DO
get coverage, be sure to send a handwritten thank you note.
PRESS KITS ON CD >>
GET A MOVE ON AND DO IT
A press kit is an important part of your public relations effort. Don't wait till you
NEED one to scramble and put one together. Savvy press kits can be a
powerful PR tool to improve your media relations, create media coverage, and
act as a sales tool to potential clients.
EDC Creations is a resource that can be used by business owners from all
genres. We specialize in creating packages for today’s entrepreneur as well as
the established business environment. Writers, artists, publishers, bands, and
newly founded organizations are our primary clients.
Our staff understands the nature of the small newly started business and know
how to meet your unique needs and requirements without the overhead cost of
larger companies. We will work within all budgets! Cost will not be reflected in
the quality of service you obtain.
Our number one goal at EDC Creations is commitment to customer
satisfaction. We want you to be pleased with the projects and websites we
create, along with the experience of working with us to turn your dreams into
reality.
We offer assistance on many levels of marketing, event planning, branding and
graphic designs, contact us today for a FREE consultation. We offer highly
professional standards, innovative solutions, creatively designed packages at
competitive rates. EDC Creations prides itself with quick turnaround and
guaranteed customer satisfaction!
Contact us today to start living your dreams in living color!
| Copyright 2006-2012 All Rights Reserved. EDC Creations Graphic Designers and Branding Consultants Email: elladcurry@edc-creations.com Website: www.edc-creations.com |
