Companies spend tons of money on the packaging of their goods and services.
Why? After all, it is the actual product or service that is important; the packaging is
superfluous, right? Wrong. Like it or not, superficial or not, people judge products
(and people too) based in part on appearances. First impressions, as we have all
been told, are huge.

A package for a physical product has to attract, inform, and persuade the
customer to buy. But the package of a brand — even a physical product — is
much more than the wrapper. So what makes up the package of a person's brand?
Here are a few items of your personal brand identity portfolio:

  • Your name
  • Your title
  • Your address
  • Your office space (does it reflect who you are?)
  • Your business card
  • Your personal style
  • Your speaking style
  • Your presentations (including your PowerPoint visuals)
  • Your website (got to have one)


If you are an independent business person (such as a consultant), then you may
want to have a logo and a company name. But this is not done lightly. Your
company name, and then logo visual attributes, will be based on the results of what
you learned in the development process. Logo development is fundamental and the
critical component of a brand identity program.


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  • Brochures
  • Business Cards
  • Fliers
  • Folded Cards
  • Folders
  • Gift Tags
  • Folded Cards
  • Invitations
  • Letterhead
  • Magnets
  • Multi Purpose Labels
  • Note Cards
  • Photo Prints - 4" x 6"
  • Photo Prints - 5" x 7"
  • Photo Prints - Wallet Size
  • Postcards - Over sized
  • Postcards - Standard
  • Return Address Labels

All design colors can be customized, including background colors, text colors, button
colors, etc. As well, you can upload your own images for the Web site design. The
program features an extensive font collection that enables us to create eye-catching
headings and sharp navigations.

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